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  • Advanced Matching for the Web - Marketing Developer

    Learn to match Facebook users to pixel events with advanced matching for the web. This session explores options, setup and troubleshooting. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please...

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  • Creative Strategy - Create for a Mobile World

    Design high quality creative for mobile marketing campaigns. In this session, you’ll learn to design content that aligns with user behavior and best practices. Click below to view the session descriptions and to RSVP. If you don’t see a...

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  • Understanding and Implementing Pixel, SDK and Offline Conversions Tools

    Learn how to power your marketing efforts with the Facebook pixel, SDK and business tools for offline conversions. This session includes the step-by-step implementation process, hands-on system practice and group activities to help you achieve your marketing objectives and drive...

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  • Branded Content for Advertisers

    Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...

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  • Messenger: Connect and Communicate with Customers

    Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Click...

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  • Shorten the Path from Discovery to Purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled....

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  • Generate Insights to Make Data-Driven Recommendations

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

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  • Troubleshoot Catalog for Dynamic Ads

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

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  • Optimize and Troubleshoot the Pixel

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

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  • Social Good for Business

    People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....

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  • Grow Your Mobile App Audience With Automated App Ads

    Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...

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  • Maximize In-Store Sales With Omnichannel Marketing Strategies

    This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...

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  • Reach Your Business Goals with Reels

    This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity. Don't see any events here? Be sure to log into Blueprint to access a...

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  • Generate Business Leads With Meta Lead Ads

    Explore how you can achieve lead generation across Meta technologies by using lead ads optimized for quality. This course provides guidance on how to create effective lead ads, which can help increase campaign performance and conversion rates.  Don't see any...

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  • Use App Events to Target, Optimize and Measure

    This training will help advertisers feel confident discussing the business value of adopting in-app signals in the evolving marketing landscape. Learners will be able to identify the right implementation solution for their needs and outline the implementation process. Don't see...

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