The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API. In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure...
To adapt to the Apple iOS 14 policy requirements, Facebook and other platforms must use new frameworks that limit, aggregate and delay event reporting. In this course, you’ll learn how these changes may impact your access to data used for...
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...
Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories. Click below to view the session descriptions and...
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results...
This interactive workshop is for TV and online video media buyers and planners who want to learn more about In-Stream Reserve. You'll learn how In-Stream Reserve helps brands diversify their video investment in ways that complement their TV and...
Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
The Facebook SDK is a set of software components that mobile app developers can include in their apps. Advertisers and developers can use these components to understand how people use their apps, run optimized mobile marketing campaigns and easily enable...
This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
Join us for series of sessions on Design and Creative
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
