The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API. In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure...
To adapt to the Apple iOS 14 policy requirements, Facebook and other platforms must use new frameworks that limit, aggregate and delay event reporting. In this course, you’ll learn how these changes may impact your access to data used for...
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world.In...
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
Learn more about data usage and collection in the ads ecosystem. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
Sign up for and attend virtual trainings in your region that showcase key tactics and tools needed to turn discovery into demand. After completing the required virtual trainings, learners will be able to deliver personalized experiences, expressive creative formats, frictionless...
Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...
This interactive workshop will teach you a three-step framework for cross-border expansion. You’ll learn which solutions you can use to explore the potential of different markets, reach new customers, localize your marketing at scale and optimize your campaign structure. You’ll...
One of the main strengths of online advertising is the ability to measure user interactions. In this course, you learn how Facebook centers its measurement and reporting around people and how you can focus on the metrics that align...
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action. Don't see any events here? Be sure...
Learn how to distinguish between restricted and prohibited content on Facebook platforms. This training will give you the tools needed to recognize the common reasons why ads are not approved and identify your options when this happens. To sum...
Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories. Click below to view the session descriptions and...
Learn how Facebook liquidity tools increase liquidity across budget, audience, placement and creative and how machine learning makes media teams more efficient. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session,...
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results...
Learn to guide agency teams and improve campaign success. This workshop gives you the skills to write briefs, and effective business and campaign objectives. Click below to view the session descriptions and to RSVP. If you don’t see a...
Learn to match Facebook users to pixel events with advanced matching for the web. This session explores options, setup and troubleshooting. Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please...
Design high quality creative for mobile marketing campaigns. In this session, you’ll learn to design content that aligns with user behavior and best practices. Click below to view the session descriptions and to RSVP. If you don’t see a...
This interactive workshop is for TV and online video media buyers and planners who want to learn more about In-Stream Reserve. You'll learn how In-Stream Reserve helps brands diversify their video investment in ways that complement their TV and...
Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled....
