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  • Configure and Troubleshoot the Conversions API Gateway

    The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API. In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure...

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  • Configure Events Impacted by iOS 14 Changes

    To adapt to the Apple iOS 14 policy requirements, Facebook and other platforms must use new frameworks that limit, aggregate and delay event reporting. In this course, you’ll learn how these changes may impact your access to data used for...

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  • Creative Strategy Bundle

    Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact

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  • Facebook Discovery Commerce Virtual Trainings

    Sign up for and attend virtual trainings in your region that showcase key tactics and tools needed to turn discovery into demand. After completing the required virtual trainings, learners will be able to deliver personalized experiences, expressive creative formats, frictionless...

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  • Get started with catalogs on Facebook and Instagram

    Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...

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  • Creative Considerations for Stories Ads

    Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories. Click below to view the session descriptions and...

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  • Building Your Brand Video Strategy

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

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  • Branded Content for Advertisers

    Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...

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  • Generate Insights to Make Data-Driven Recommendations

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

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  • Troubleshoot Catalog for Dynamic Ads

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

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  • Optimize and Troubleshoot the Meta Pixel

    Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

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  • Social Good for Business

    People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....

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  • Grow Your Mobile App Audience With Automated App Ads

    Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...

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  • Maximize In-Store Sales With Omnichannel Marketing Strategies

    This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...

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  • The WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...

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