Optimize your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
Optimize your campaigns
Create a direct connection between your marketing data and the systems that optimize ad targeting so you can effectively measure outcomes and decrease cost per result.
-
-
Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
-
WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
-
Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
-
An overview of the Messenger API
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
-
Prepare and set up catalogs for Advantage+ catalog ads
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
-
Set up, implement and verify Meta Conversions API
Learn how to set up and directly implement Meta Conversions API.
-
Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
-
Get started with Meta Conversions API
Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
-
Troubleshoot Meta Conversions API
Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
-
Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
-
Debug app events for Android and iOS
Learn how to test app event implementation and debug app events for Android and iOS.
-
Troubleshoot the Marketing API
This course in an introduction to to troubleshooting the Marketing API.
-
Create templates and send messages with the WhatsApp Business Platform
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
-
Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
-
Upgrade your performance with Advantage+ catalog ads
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
-
Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
-
From Business Goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
