The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
See how other disruptors are taking their businesses to the next level.
Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
Explore how to create a business messaging strategy that aligns with business goals and objectives.
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
Explore the available buying types and bid strategies to use for your campaigns.
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
Learn about the ad creation process and how to create reports in Meta Ads Manager.
Learn how to set up the Conversions API Gateway without developer help for ad personalization, optimization and data sharing.
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
Explore how to create a budget for auction and reservation buying types.
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...
This training explores Meta technologies that support business growth in specific client industries, proof points to support pitches and best practices for product solutions.
