This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
Learn how to add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results. This will help you identify the true source of demand for your products so that you can make...
This course prepares you to understand the basics of marketing mix modeling.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key metrics.
Learn ways you can measure your community's performance, make decisions based on insights and monetize to generate revenue.
This course provides developers with a solid foundation of catalog features for Advantage+ catalog ads for web/mobile.
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions...
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
Explore how to create a budget for auction and reservation buying types.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
This course teaches you how to create content for your business on Instagram.
This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience.
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
