Using Facebook Live on Mobile vs. Desktop
Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.
All Activities
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Understanding Destinations for Going Live
Meta Product Manager, Andre Sala, walks through destinations for going Live and what might be the best option for you based on your creator goals.
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How to Promote Your Live and Grow Your Live Audience with Dr. Kojo
So you've gone Live successfully, what's next? Wellness creator and mental health advocate, Dr. Kojo Sarfo shares his best advice for how to grow your audience and promote your Live content across Instagram and Facebook.
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
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Getting Started with Live Comment Moderation
Live Comment Moderation helps you to moderate comments as you go Live. Follow along with Meta Partner Manager, Courtney Frain, as she explains how to get started with this important safety feature.
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Get discovered with Reels on Facebook and Instagram
Learn how to use Reels to connect with relevant audiences in a format that resonates with them.
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Five best practices to generate client results
Impress clients with the latest recommendations and master campaign best practices by attending this live webinar. You’ll learn: - The importance of a simplified account structure- How to unlock new opportunities with automation - New creative tactics to supercharge client...
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Maximize performance with Advantage+ sales campaigns
Learn how to leverage Advantage+ sales campaigns to improve ad performance, increase efficiency and achieve greater scale.
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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Generate high-quality leads with Meta technologies
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
