This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
Campaign creative crunch? Your organic content is the strategic solution. Join Meta’s Creative Shop to learn their 3-step method to reimagining organic content into high-performing ads—closing content gaps, extending reach and maximizing marketing ROI. Walk away with: Data-driven strategies to...
In this training, you will learn the importance of including Reels ads into your client’s campaign strategies. You’ll also learn the creative best practices around building successful reels and how you and your clients can leverage them to enhance...
In this live webinar with Meta's Creative Shop experts, we invite creative teams, strategists and agencies to learn how to use sounds, hooks, and native storytelling for easy creative production. Whether you are just getting started with implementing a Reels...
In this course, you will learn about the overview and deep dive of Purchase Optimization through messaging. The course provides guidance for learners to how to send purchase signals, apply campaign best practices, and create Lookalike Audiences from messaging purchases....
This training helps learners how to improve performance for Ads that click to messaging by learning more about Meta Advertising Policy for business messaging, best practice and common mistakes for ads and thread content. Don't see any events here? Be...
This presentation is intended to help advertisers explore foundational creative best practices for Business Messaging to improve your campaign through Ad experience and post-click experience. Don't see any events here? Be sure to log into Blueprint to access a variety...
Be at the forefront to learn about the latest and greatest tooling (including Gen AI) to efficienctly produce Reels that deliver on your business goals. The Reels opportunity:- Reels are reshared over 4.5 billion times a day - More than...
This course helps advertisers to improve ads performance by controlling the outcome of auctions through 3 drivers: Advertisers control in objectives, targeting, budget, bidding, placement and creatives, Machine Learning and Pacing. Don't see any events here? Be sure to log...
In this course, you will learn cover step-by-step on how to set up ads that click to WhatsApp and what are some of the tips that you can implement to ensure a successful ad campaign. Don't see any events here?...
In this session, we will cover useful tips to help you maximize the effectiveness of your ads that click to WhatsApp. From ensuring a strong creative, to campaign optimization tips, look forward to learning more about the levers that you...
Meta New Starter Onboarding session is a compact live webinar built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
This training prepares you to set up the Meta Conversions API with the Meta Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session,...
