Create a Social Media Map for Your Business
This lesson teaches you how to develop a social media plan.
All Activities
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Engage with People and Build an Audience Overview
This overview outlines ways to interact with your audience.
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Understand the Customer Journey
Learn about the importance of the customer journey.
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Why SMART Goals Matter
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
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Assess the impact of reduced customer visibility
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
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Introduction to the evolving ads ecosystem
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
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Adherence to Our Community Standards
Learn how you can adhere to Facebook Community Standards and Advertising Policies.
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The evolution of ads
This lesson will teach you about ad personalization, greater information transparency and the impact of increased privacy on businesses.
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Create ads from your Instagram account
Learn how to use Instagram to create ads for your business.
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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Stay Connected with Your Customers Online Overview
Learn how to create an online presence and connect with your customers.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Meta Policy for Ads About Social Issues, Elections or Politics
Learn about Facebook policies for ads about social issues, elections or politics.
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Our Commitment to Authenticity and Transparency
Learn about the commitment Facebook has made to authenticity and transparency.
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Course Overview: Manage Facebook and Instagram Content with Creator Studio
Course Overview: This course prepares you to use Creator Studio to post, manage and measure content across your Facebook and Instagram accounts.
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Understand the Social Media Landscape
This lesson teaches you how to identify your target audience for your social media channel.
