Bring a business online with WhatsApp
This lesson will prepare you to download the WhatsApp Business app and set up a business profile.
This lesson will prepare you to download the WhatsApp Business app and set up a business profile.
Learn how to estimate how many people your ads will reach and refine an ad campaign over time in Meta Ads Manager.
Learn how to use audience segmentation, maximize your sources and improve the quality of audiences created in Ads Manager.
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organize communication.
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
Take this quiz to assess your knowledge on creating audiences for your ad campaigns in Ads Manager.
Take this quiz to assess your knowledge on the WhatsApp Business app.
This lesson shows you how to build and maintain a catalog.
Learn how to choose ad objectives to achieve your business goals.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Take this quiz to assess your knowledge on selecting ad placements and setting your budget and schedule in Meta Ads Manager.
This lesson helps identify ways to start more business conversations on Messenger.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
This lesson shows Messenger tools that you can use to chat efficiently with customers and stay organized.
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
Learn how to use the Pixel in conjunction with the Conversions API to track events and help maximize ad performance.
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.