Measurable business goals
Learn how to write specific, measurable and achievable business goals.
All Activities
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Platform fundamentals
Get an overview of the ad formats and placements that are available for your campaigns. Learn how to select the format and placement that best supports your business goals.
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Automate four aspects of your campaign setup to improve results
In this training, you’ll learn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.
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What is Meta Certification
Meta certification recognizes advanced level proficiency with Meta's family of apps and services.
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410-101 Meta Certified Media Buying Professional Exam Courses
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
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Ad objectives
Learn how to choose ad objectives to achieve your business goals.
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Machine learning in advertising
This lesson explores machine learning and its role in advertising on Facebook.
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Create new ad accounts
In this lesson, we examine how to set up and manage ad accounts in Business Manager.
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Build for behavior
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Establish a more reliable connection
Learn how the Conversions API can establish a reliable data connection to share website, app, offline and messaging events.
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Creative essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Buying types
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
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Introduction to buying ads across Meta technologies
Learn about how to determine the best buying type for your business goals and campaign needs.
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Boost Your Post
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
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Manage settings and permissions
In this lesson, we look at settings, permissions, and brand safety controls in Business Manager.
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Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Maximize your campaign results with Performance 5
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
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Define your audience
This lesson prepares you to understand how advertisers create audiences based on demographics, interests, location and behaviors.
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Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
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How ads are reviewed
This lesson addresses how Meta reviews ads and how to differentiate between restricted and prohibited content.
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Optimize your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
