Key Attributes of Conversations
Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger.
All Activities
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Messenger Development Process
Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.
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Business Goals and Ad Objectives
How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.
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Creative Tips for Ads in Stories
Use this lesson to: • Optimize your creative for stories ads. • Create more enaging ads in stories.
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Introduction to Stories
Use this lesson to: • Identify what stories are. • Know how the Facebook community uses stories. • Know where stories are available across the Facebook family of apps and services.
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Create Stories
Use this lesson to: • Understand how people are using stories. • Identify the ways that stories can help you build your brand. • Create a story for your business.
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Run Ads in Stories
Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API.
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Insights on Stories
Use this lesson to: • Find insights for organic stories on Instagram and Facebook. • Find insights for ads in stories Instagram and Facebook.
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Earn Money With Your Page Content
This course helps creators monetize their content on Facebook. Learn how to: Manage your monetized content with Creator Studio. Earn money with ad breaks in your videos. Earn money with fan subscriptions. Earn money with your brand.
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Facebook Ad Policies: Creative
Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.
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Taxes and Facebook Ads
Use this training to recognize how taxes may be collected on your Facebook Ads. You'll also learn how to add or update your business' tax identification number to your ad account.
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View and Manage Billing and Payments in Business Manager
Use this training to learn how to change your payment method across multiple ad accounts/Pages in Business Manager. You'll also learn how to create and share downloaded invoices and billing reports for finance management and set up an employee or...
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What are Facebook Groups? copy
In this lesson, we'll take a high-level look at what Facebook Groups are, their benefits, and some things to consider before you start one.
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Protect Content with Rights Manager
Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access adv...
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Facebook Ad Policies and Review Process
Learn the basics about the ad policies and the ad review process across the Facebook family of apps and services.
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Facebook Ad Policies: Content and Landing Page
From landing pages to ad copy, we’ll go over the images, language and user experience you can and can’t use when creating ads on the Facebook family of apps and services.
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Facebook Ad Policies: Targeting
Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting and the audience you're trying to reach.
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Promote Your Business From Your Facebook Page
In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.
