Learn how to verify proper implementation of the Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.
This course teaches you how to choose the appropriate social media channels for your business online.
Learn how to deduplicate events when using a redundant setup of both the Meta Pixel and Conversions API.
Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
Learn how to foster constructive conversations, create connection among your members and promote inclusion in your community.
This course teaches you the importance of SMART goals and how to apply it to your business.='Master Data'!E5
This course teaches you the importance of developing a brand for your business.
Learn about the importance of the customer journey.
This course teaches you about the customer journey and how it applies to your business online.
Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
This assessment tests your knowledge of paid online events.
Learn about Facebook policies for ads about social issues, elections or politics.
This lesson explores how to troubleshoot Meta Pixel integration issues and verify the data payload.
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
Learn how to set up business assets, define events and choose an optimization type before implementing the Conversions API.
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
Learn how to identify and use success metrics relevant to your ad objective to create and refine ads in Meta Ads Manager.
Learn how to recognize different types of messages, identify when a template is necessary and create templates.
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
Take this quiz to assess your knowledge on creating ads with Ads Manager.
