Skip to main content
This site uses cookies to provide you with a greater user experience. By using Exceed LMS, you accept our use of cookies.
Learn new skills to build your brand or business
All Topics

All Activities

1840 results returned

  • Capture Insights

    The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.

    • Duration 7m
    • Rating 4.2
    • Intermediate

  • Convey Insights for Impact

    Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.

    • Duration 7m
    • Rating 4.8
    • Intermediate

  • Combine Campaign Insights with Research

    An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...

    • Duration 6m
    • Rating 4.8
    • Intermediate

  • Measure Your Promotion's Success

    Use this lesson to learn how to: Find available metrics for your Page promotions. Use Ad Center to understand how your promotions are performing. Use Page Insights to understand how your Page is performing.

    • Duration 5m
    • Rating 4.7
    • Beginner

  • Optimize Your Promotions

    Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.

    • Duration 5m
    • Rating 4.7
    • Beginner

  • Edit and Manage Your Live Ads

    Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion.

    • Duration 5m
    • Rating 4.9
    • Beginner

  • Creative Strategy Essentials

    These Meta Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.

    • Collection
    • Rating 4.6

  • Promote Your Page

    Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Get More Leads

    Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects...

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Promote Your Call to Action Button

    Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...

    • Duration 5m
    • Rating 4.9
    • Beginner

  • Promote Your Website

    Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Boost Your Event

    After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.

    • Duration 5m
    • Rating 5.0
    • Beginner

  • Promote Your Business Locally

    Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Introduction To Page Promotions

    This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Boost Your Post

    Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.

    • Duration 5m
    • Rating 4.6
    • Beginner

  • Platforms and Placements

    Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience.

    • Duration 5m
    • Rating 4.6
    • Beginner

  • Business Goals and Ad Objectives

    How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.

    • Duration 5m
    • Rating 4.9
    • Beginner

  • Key Attributes of Conversations

    Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger.

    • Duration 5m
    • Rating 5.0
    • Intermediate

  • Messenger Experience Lifecycle

    Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle.

    • Duration 5m
    • Rating 4.2
    • Intermediate

  • Formats and Asset Optimization

    As you have many options to display your creative assets on our platforms, learn how each format works and how to optimize your assets accordingly.

    • Duration 5m
    • Rating 4.3
    • Beginner

  • Messenger Development Process

    Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.

    • Duration 5m
    • Rating 5.0
    • Intermediate