Facebook and Partner Solutions
An overview of first-party and third-party measurement solutions.
All Activities
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The Measurement Journey
An overview of the journey towards good marketing.
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Measurement Foundations: An Introduction
An overview of Facebook's approach to measurement.
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Formats and Asset Optimization
As you have many options to display your creative assets on our platforms, learn how each format works and how to optimize your assets accordingly.
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Creative Planning for Formats and Placements
Get an overview of all ad formats and placements that are available to you to aid your campaign planning. Use this course to learn about how placements work together to reach people more effectively. See case studies of how each...
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Our Value within Digital Marketing
Through our various digital platforms, we offer you unique opportunities for engaging with your customer and reaching your audience. Learn the value Facebook brings to the digital marketing landscape.
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From Business Goal to Creative Strategy
Success is all about choosing the best Facebook marketing objective that maps to your business need. What's your goal, and how will you measure if you achieved it?
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Platforms and Placements
Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience.
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Business Goals and Ad Objectives
How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.
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Messenger Experience Lifecycle
Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle.
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Key Attributes of Conversations
Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger.
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Messenger Development Process
Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.
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Insights on Stories
Use this lesson to: • Find insights for organic stories on Instagram and Facebook. • Find insights for ads in stories Instagram and Facebook.
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Create Stories
Use this lesson to: • Understand how people are using stories. • Identify the ways that stories can help you build your brand. • Create a story for your business.
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Creative Tips for Ads in Stories
Use this lesson to: • Optimize your creative for stories ads. • Create more enaging ads in stories.
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Introduction to Stories
Use this lesson to: • Identify what stories are. • Know how the Facebook community uses stories. • Know where stories are available across the Facebook family of apps and services.
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Run Ads in Stories
Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API.
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Bring Your Business to Life with Stories
Stories on Instagram, Facebook and Messener give you an immersive, full-screen vertical format to bring your business to life through photos, videos, text and effects. This fast-growing format is a great place for brands to connect with their audience via...
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Earn Money With Your Page Content
This course helps creators monetize their content on Facebook. Learn how to: Manage your monetized content with Creator Studio. Earn money with ad breaks in your videos. Earn money with fan subscriptions. Earn money with your brand.
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Facebook Ad Policies: Creative
Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.
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View and Manage Billing and Payments in Business Manager
Use this training to learn how to change your payment method across multiple ad accounts/Pages in Business Manager. You'll also learn how to create and share downloaded invoices and billing reports for finance management and set up an employee or...
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Taxes and Facebook Ads
Use this training to recognize how taxes may be collected on your Facebook Ads. You'll also learn how to add or update your business' tax identification number to your ad account.
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Business manager: Billing, payments and tax Information
This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.
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What are Facebook Groups? copy
In this lesson, we'll take a high-level look at what Facebook Groups are, their benefits, and some things to consider before you start one.
