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Certification Prep offers instructor-led training sessions designed to provide guidance on how Facebook can fit into your media plan, while also detailing advanced campaign optimization strategies. This includes tactics for utilizing data to increase performance, measuring the impact of ad creative, and understanding Facebook data sources and signals. This training will help you prepare for both the Facebook Planning and Facebook Buying certification exams, which measure competency in designing a Facebook marketing strategy that allows your ads to reach business goals.

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