Advancing Along the Measurement Journey

Intended for: Planner, Creative, Analyst
Level: Intermediate

Did you know that a Harvard Business Review study found that advertisers who ran 15 experiments (versus none) in a given year see about a 30% higher ad performance that year; those that ran 15 experiments in the prior year see about a 45% increase in performance? (source)

Meta is committed to helping businesses use testing to boost their performance within Meta’s family of apps and beyond.

By the end of this training you will be able to…

• Plan your priority learnings and measurement journey
• Understand how Meta’s solutions can inform your business and media strategy
• Interpret the measurement solution that best aligns with your desired learning