Improving your client’s ad performance with data

This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method.

Content includes an overview of what the Conversions API is and how the Conversions API Gateway for multiple accounts can be helpful for agencies. Participants will see a high-level overview of how to implement the Conversions API Gateway for multiple accounts.

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