Optimize your campaign with Meta Advantage+
This course covers each of the AI ad tools within Meta Advantage+ and how to use them to improve campaign performance.
All Activities
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Instagram Reels 101
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
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Community News Project Bootcamp
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
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Ad agencies Meta Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Analyzing campaign reporting results and measurement strategies
This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
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Cross-border trade: maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Sempurnakan strategi iklan Anda dengan Platform WhatsApp Business
Kursus ini akan membimbing Anda untuk memanfaatkan Platform WhatsApp Business guna meningkatkan strategi berkirim pesan bisnis, berkolaborasi dengan Mitra Layanan Pesan Bisnis untuk onboarding, menyiapkan dan mengoptimalkan iklan kampanye klik ke WhatsApp, serta mengukur keberhasilan strategi Anda dengan indikator kinerja...
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Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
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From Business Goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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SHELL Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Meta Ads Manager
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
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Manage assets and permissions with Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Implementing buying types and optimizing for ad delivery
Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies to use for your campaigns.
