All Activities
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Certification Prep Virtual Training | Business Marketing Strategy - Part 2
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Create ads from your Facebook Page
This course teaches you how to create ads from your Facebook Page.
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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Cross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Industry Insights: A guide for agency success
This training explores Meta technologies that support business growth in specific client industries, proof points to support pitches and best practices for product solutions.
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Getting started with partnership ads
Explore the value of partnership ads and discover how to integrate them into a business-as-usual campaign strategy in Meta Ads Manager.
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Getting Started with Facebook Live
Tyler Simpson shares common creator use cases for going Live.
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Stronger performance with Meta Conversions API
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
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Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
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Get started with catalogs on Meta technologies
In this course, you will learn how to create and manage a product catalog for advertising across Meta technologies.
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Use Shops to help increase your sales
This course guides learners through the process of getting set up in Shops. Learners explore the benefits of using Shops to get their products discovered by more people on Instagram and Facebook. This course also highlights ways to use product...
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Introduction to creator marketing
This course provides context on the creator marketing landscape, an overview of Instagram’s creator marketplace and best practices for collaborating with creators.
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Campaign evaluation through reports and measurement
Learn how to measure the effectiveness of advertising strategies, including setting up and interpreting key metrics.
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In-Stream Reserve: Diversify your video investment
Create engaging content with Reels that helps you connect your business with new and existing audiences.
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.