How to turn Instagram posts into ads
This course teaches you how to use your posts and stories as ads for your business on Instagram.
All Activities
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Grow your audience with Advantage+ app campaigns
This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...
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Upgrade your performance with Advantage+ catalog ads
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
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Getting Started with Live Online Events
Facebook Live Online Events to broadcast a live event on Facebook Live, Messenger Rooms or by sharing a streaming link. Follow along as Tyler Simpson shares how creators can get started with Live Online events.
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How to Interpret Statistical Outputs of Regression and Extract Data With SQL
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
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Ad agencies and Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
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Stay Connected with Your Customers Online
This course teaches you how to bring your business online to connect with people.
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Commerce Messaging for Businesses
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Measure your offline events with Meta Conversions API
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Improve Your Marketing Strategy With Marketing Mix Models
Discover the key characteristics of marketing mix models and learn how these models work.
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Amplify Your Fundraising Efforts
Learn how to use free tools to help you collect donations and enable supporters to fundraise for your non-profit. The module will also teach you how to scale your organization and drive tangible results with the help of Facebook Ads.
